ECOMMERCE • AI • STRATEGY • DATA
Building AI-native tools and scaling ecommerce brands for 25 years. Founder of Hubbvee, an agentic AI agency for performance marketing, and GothRider, a rock lifestyle brand with hundreds of thousands of orders shipped.
Scaling DTC brands from zero to hundreds of thousands of orders. Deep Shopify/Plus expertise, fulfillment orchestration, and multi-channel growth.
Pioneering agentic AI workflows in ecommerce. Vibe-coding custom internal tools that replace bloated SaaS stacks with precision-built solutions.
Connecting technology, brand, and operations into a unified growth engine. From IP strategy and trademark portfolios to market positioning.
Building custom dashboards and attribution systems that cut through the noise. Real-time ops visibility across ads, revenue, and fulfillment.
I'm not just consulting on ecommerce. I'm in the trenches. I build the tools, ship the orders, run the ads, and architect the systems. My agency Hubbvee operates as an agentic AI-powered performance marketing engine for ecommerce, business, and manufacturing.
From producing Montreal's first Shopify-focused ecommerce events in 2015-2016 to presenting vibe-coded AI tool ecosystems at RDVeCOMMERCE in 2026, I've stayed on the cutting edge by staying close to the work.
My philosophy: internal tools should be built, not bought. I've vibe-coded an entire suite of custom platforms, from operations dashboards to RAG-powered knowledge bases, AI customer support agents, ad management systems, and financial command centers.
Agentic AI agency for performance marketing in eCommerce, Business & Manufacturing
Badass rock lifestyle brand. Coffee, apparel, accessories. Hundreds of thousands shipped.
Custom Meta Ads management platform with guardrails and creative intelligence
Unified operations dashboard. Shopify, ShipStation, Slack, CX. 30 Cloud Functions.
AI-powered image and creative automation platform for ecommerce brands.
Podcast production and distribution platform. End-to-end workflow for creators.
Presented "Vibe Coding vs SaaS" case study. Live demos of 7 custom AI tools built in-house.
Built a full custom tool ecosystem: SyncOps, AdForge, PixMatic, CommSlayer AI agent, ContentForge, PodMasterPro. Claude Code power user.
Scaled a rock lifestyle DTC brand from launch to hundreds of thousands of orders. Full Shopify Plus stack, Klaviyo flows, Meta Ads.
Created and produced the first two Shopify-focused ecommerce events in Montreal. Early ecosystem builder.
Led digital strategy for one of Canada's largest live entertainment companies.
Digital strategy for Quebec's major media conglomerate.
Built and led a multi-division company: Soundbeat Records (signed 2 artists to Universal), Studios, Radio (Top 10 Internet Radio by Nielsen ComScore), and Soundbeat Media (2008 — first Performance Marketing Agency in Quebec).
Why building your own AI-powered tools beats buying off-the-shelf SaaS. Real ROI numbers, live demos, and a framework for deciding when to build.
How to architect an agentic AI operations layer across Shopify, fulfillment, CX, and ads. From zero custom tools to a full ecosystem.
Building custom attribution, real-time dashboards, and breaking free from black-box analytics. The operator's guide to data-driven growth.
Running multiple ventures simultaneously with AI as your co-pilot. Systems, tools, and mental models for the multi-brand founder.
Available for keynotes, panels, workshops, and fireside chats. Bilingual delivery in English and French. Montreal-based with international availability.
Typically responds within 24 hours